Oscars 2014: Suite Lowdown

by DaySpa Magazine

Los Angeles played host to the Academy Awards this past weekend, and DAYSPA was lucky enough to snag an invitation to the TMG Beauty & Style Destination Pre-Oscar Luxury Suite, held in the swanky penthouse suites at the Beverly Hilton Hotel, Beverly Hills.

Representatives from more than a dozen companies including skin- and haircare brands were available to discuss their latest offerings.

First we stopped by the Surface Hair Care zone, where stylists were blowing out attendees’ ’dos to perfection. Here we caught up with Wayne Grund, founder of the Canadian company, and snagged a sample of the divine-smelling açai and blueberry body lotion from the body collection.

Nearby, we were treated to a much-needed brow grooming—using the gone-in-the-blink-of-an-eye threading technique—courtesy of the fast-fingered folks from s.h.a.p.e.s Brow Bar, which has locations in malls in seven states, including California.

OPI was on hand for manicures. We plumped for the gorgeous purple hue—Next Stop… the Bikini Zone, from the Brazil Collection—and though it didn’t quite prepare us for a trip to the beach, thanks to the rare torrential downpours drenching L.A. at the time, it did put us in the mood for a spot of (fake) tanning, so we headed over to chat with the lovely ladies from Ireland-based Cocoa Brown.

Next stop, lashes! Reps from Bay Area-based I Candy Eye Salon was extending a warm welcome to guests and giving them what every Angeleno craves—an Oscar-worthy flutter.

This being L.A., no one wanted to pass up the chance for a quick “lift,” and the facial zone, where Sevique was providing anti-aging custom facials, was particularly popular. The clinical-yet-natural skincare brand, which launched at the end of 2013, was founded by Susan Nickell in response to a devastating breast cancer and lymphoma diagnosis. In true L.A. fashion, Nickell shared with us her real age—we were incredulous—before dashing off to catch a plane!

"Glee" stars Dot-Marie Jones and Ashley Fink and "Shameless" bad boy Cameron Monaghan picked up goodies from ARIVA Jewelry, beauty products from Galaxy Lash, Surface Haircare, Sevique and LifenSoul bluetooth earphones.

Pre-Oscar Luxury Event Participation Huge Success for Sevique Skin Care

In the days leading up to The 86th Annual Academy Awards, Sevique, an innovative new skin care line, had the privilege of helping the stars relax and prepare for Hollywood’s big night in one of the most exclusive Pre-Oscar luxury suites.

The lavish pre-Oscar event is hosted annually by TMG International at the Beverly Hilton Hotel and featured Sevique in the spa lounge offering facial treatments and gifting product to celebrity guests such as: Actress Mimi Rogers, Actor Lou Diamond Phillips, Actor Chris Mulkey, Comedian Bill Bellamy, Actress Finola Hughes, Lindsey Arnold from Dancing with the stars as well as cast members from shows such as Vanderpump Rules, Gossip Girl, The Haves and Have Nots, and Shameless just to name a few.

“Participation in the TMG Pre-Oscar luxury suite has been a huge success for us. We could never have dreamt our products would have been given such an amazing opportunity so soon after our December launch, but to be able to highlight the numerous benefits of our products while preparing guests for the red carpet was phenomenal.  We have made extremely valuable connections and were thrilled to be invited to return next year.” said Susan Nickell, Sevique founder and president.

TMG International, event host, is a premier marketing and public relations firm with clients such as Gucci, Jaguar and Pandora with offices in Beverly Hills, Miami and London. TMG is responsible for a number of luxury events and can be found online at www.tmginternational.com.

Sevique, an elegant new skin care line, blends the highest quality natural ingredients with the most advance skin care science resulting in a simple, seven product, line that has amazing results with almost any skin type and is currently available through select salons and spas as well as online.

For more information on Sevique, please contact us at www.sevique.com or 800-695-8711.

Kim Briggs, General Manager
Office Phone: 406-257-2224 or 800-695-8711
Email: kim.briggs@glacierlabsinc.com

From the Flathead to the Oscars

When Susan Nickell launched her Flathead-based business of skin-care products last December, the company had high hopes for its Sevique and Relevance lines. But no one could have guessed that just two months after the launch, the products would be part of Hollywood’s biggest night.

Nickell and the company’s general manager Kim Briggs went to California for the 2014 Academy Awards, where their products would be part of the TMG International Pre-Oscar Luxury Suite at the Beverly Hilton Hotel.

Speaking in the company’s shipping warehouse west of Kalispell before heading to California for the Oscars, Briggs said the public relations company heard about Sevique, an anti-aging skin care line, and asked for samples.

“We sent them the product, they liked what they saw, and the rest is history,” Briggs said. 
Sevique, and its clinical counterpart Relevance, launched last December. It is the brainchild of Nickell, a long-time Kalispell resident who, after a battle with breast cancer and lymphoma, developed her own products to help her skin recover from the cancer treatments while also getting away from harsh chemicals.

She developed a product that is formulated to be soothing and allow the skin to use its natural defenses and keep its natural components safe, Briggs said. It has also worked well with blemish-prone skin, she said, which allows for a broadened market.

After developing the product, Nickell headquartered Sevique’s parent company, Glacier Labs Inc., in Kalispell. The skin-care products are manufactured in California, Briggs said.

The facility on Whalebone Drive west of Kalispell is used for packaging and shipping, Briggs said, and it has plenty of potential for expansion. Which the company may need – so far, Sevique and Relevance have tested well locally and across the country, she said.

Before the company launched in December 2013, the product was already in the warehouse by May. This meant the company spent time shipping it out to various retailers, Briggs said, and getting feedback.

The overall goal is to be known at spas and dermatological offices nation wide, Briggs said.

“From conception, we always saw this as a national brand,” she said, adding, “The Oscars will be a huge part of it.”

At the luxury suite, Briggs and Nickell were be able to network with industry and media professionals to get the word out about their products, and a skin expert managed two estheticians who applied the products to whomever stopped by.

Briggs believes one of the biggest selling points of the skin-care products will be their blend of natural products and scientific know-how; each product sample card comes with easy-to-understand ingredient guides, she said, and so far clients have responded well to that.

While Sevique is the product line available at salons and spas, the company’s Relevance line is marketed toward dermatology and plastic surgery professionals. Currently, both products are the same, Briggs said, but in the future, the company hopes to tailor the Relevance line to the needs of doctors.

Shea Ciaramitaro, the company’s vice president and Nickell’s son, said the Oscars are a “huge opportunity” for the company.

“It was amazing it was this fast,” he said of the company’s progress.

Briggs said that while the company is in its nascent stages, she believes there is potential to bring jobs to the Flathead, with sales representatives and shipping and receiving personnel.

While the future sorts itself out for the company, Briggs said the goal is to make it through the Oscars event successfully, and see where it takes them.

“It’s very exciting,” Briggs said. 

For more information on Sevique and Relevance, visit www.sevique.com.